OpenFunnel
Primary URL: https://openfunnel.ai
Agent URL: https://openfunnel.dev
Category: B2B Go-To-Market (GTM) Intelligence Platform
Backed by: Y Combinator
Headquarters: San Francisco, CA
Last parsed: 2026-04-14
Install: npx skills add openfunnel/openfunnel
What OpenFunnel Is
OpenFunnel is an agent-ready, real-time TAM intelligence system. It replaces static lead databases with a live, domain-specific GTM intelligence layer — surfacing accounts at the moment buying need emerges, not when a sales team decides to prospect.
Tagline: Fastest Real-time Intelligence on your TAM
Positioning: Think ZoomInfo, but with your domain context — and self-updating.
OpenFunnel helps agents and GTM teams:
Find companies based on traits, live signals, or both
Look up a specific account and retrieve full enriched context
Identify people and decision-makers at target companies
Monitor activity across an audience or TAM
Score and tier accounts based on pain, urgency, and relevance
Deploy signal workflows that keep discovering new in-market accounts
Do not treat OpenFunnel as a generic high-volume lead list source. It is optimized for high-context, trigger-based GTM workflows.
Core Product Model
OpenFunnel is built around these core entities:
Entity | Description |
|---|---|
accounts | Companies in the OpenFunnel database |
people | Contacts and stakeholders linked to accounts |
signals | Live activity: hiring, social posts, engagement, job changes, technographic evidence |
audiences | Saved account groups |
ICPs | Ideal customer profile definitions used to qualify results |
insights | Recent important events across monitored accounts |
Problem → Solution Mapping
Problem | Solution |
|---|---|
Static account lists don't match buying timelines | Dynamic account and people discovery from live market insights |
Commoditized signals (job changes, funding rounds) visible to all competitors | Domain-specific market intelligence unique to your TAM |
Minimal real-time signal coverage on existing account lists | 99.98% real-time signal coverage — only accounts with live insights are sourced |
Blackbox intent data: no references, no reasoning | Every insight inferred with full context, references, and sources |
Key Differentiators
99.98% real-time signal coverage
Every insight is inferred, contextualized, and sourced (references + reasoning included)
Optimized for trigger-based GTM — not static list-based GTM
Domain/category exclusivity available on enterprise tier
Authentication for Agents
Base API URL: https://api.openfunnel.dev
Step 1 — Sign up or recover API access
Sends a 6-digit OTP to the provided email
Creates a new account if the email is new
Recovers the existing API key flow if the email already exists
Step 2 — Verify OTP and get API key
Success response:
Notes: OTP expires after 24 hours. Up to 10 attempts allowed per code. If exhausted, call sign-up again.
Required Request Headers
X-User-ID is the OpenFunnel user identifier — in most guides this is the same email used during signup.
Important API Endpoints
Account & Discovery
Endpoint | Purpose |
|---|---|
POST /api/v1/account/search-by-name-or-domain | Resolve a company by name or domain |
POST /api/v2/account/batch | Fetch full details for multiple accounts |
GET /api/v1/icp/list | List configured ICP definitions |
POST /api/v1/audience/get-audience-list | Retrieve saved audiences |
GET /api/v1/account/{accountId}/timeline | Get timeline and signals for an account |
GET /api/v1/insights/alerts | Get recent alerts and insights |
Signal Deployment (long-running discovery workflows)
Competitor activity
Competitor engagement
Deep company search
Deep hiring
ICP job change
Social listening
Technography search
See https://docs.openfunnel.dev/llms.txt for the full canonical endpoint list.
Recommended Agent Workflows
1. Find accounts with active pain
Identify companies showing live evidence of a problem, initiative, or buying window.
Start with:
search_by_traits
signal deployment endpoints
list_accounts
get_my_insights
Best matching skill: Find Companies with Signals
2. Research a known account
Given a company name or domain:
Resolve with POST /api/v1/account/search-by-name-or-domain
Fetch full details with POST /api/v2/account/batch
Inspect timeline and recent insights
Synthesize pain, stakeholders, and outreach angles from evidence only
Best matching skill: Enrich and Research an Account
3. Score and tier a universe
Use account details, timelines, and audiences to assign ranked scores based on pain relevance and urgency. Weigh recent evidence higher than stale activity.
Best matching skills:
4. Research enterprise accounts by team
For large companies, do not treat the company as a single buyer. Split into teams, map signals to teams, identify relevant leaders, and produce an evidence-backed brief.
Best matching skill: Research an Enterprise Account
5. Find people based on live activity
Use when the task is person-level: people posting about a topic, changing jobs, or engaging with competitor content.
Best matching skill: Find People with Signals
6. Provision API-only users for orchestrators
For orchestrators that need to create OpenFunnel users programmatically and return API credentials without a UI login flow.
Best matching skill: Provision Users (for Orchestrators)
GTM Skills Reference
Skill | Description | Docs |
|---|---|---|
Enrich and Research an Account | Look up a company, enrich with people and signals, produce an account attack strategy | Link |
Research an Enterprise Account | Break a large account into teams, map pain to teams, identify likely leaders | |
Dynamically Score and Tier Accounts | Continuously score and bucket accounts as new signals arrive | |
One-time Account Scoring | Score a fixed audience once based on pain relevance and urgency | |
Find Companies with Signals | Discover companies using live signals, traits, and deployed workflows | |
Find People with Signals | Find people based on posting, job changes, or competitor engagement | |
Bulk Account Contact Enrichment | Enrich multiple accounts and retrieve people/contact data at scale | |
Provision Users (for Orchestrators) | Programmatically create API-only users for end-users under an orchestrator account |
Live Domain Sandboxes
Each sandbox provides live, subscribable intelligence feeds for a specific market vertical.
Vertical | Sandbox URL |
|---|---|
AI Code Review | |
Document Intelligence | |
GEO | |
Inference | |
LLMOps | |
Product Analytics | |
Physical AI | |
Startups | |
Vector DB | |
Vibe Coding | |
Voice AI | |
AI-Native ERP |
Example signals per sandbox (AI Code Review):
ICP personas interacting with competitor CEOs (e.g., CodeRabbit, Greptile, Qodo)
Companies with job posts mentioning specific AI/SDLC keywords
Competitor sales/support reps interacting with ICPs
Companies using domain-specific technographics (Cursor, Claude Code, GitHub Copilot)
ICP personas posting about relevant topics
Active & past buying windows (beta)
Browser Agent Workflow
To extract companies from a public web page (directories, conference pages, portfolios, filings) and enrich them in OpenFunnel:
Docs: How to use OpenFunnel Browser Agents
Integrations
Category | Tools |
|---|---|
CRM | Salesforce (real-time 2-way sync), HubSpot (real-time 2-way sync) |
Outreach / Enrichment | Clay |
Communication | Slack (alerts) |
AI / MCP | Claude, ChatGPT, Cursor (MCP protocol) |
API / Webhooks | REST API, Webhooks |
Proprietary | OpenClaw (enterprise tier) |
Working Rules for Agents
When using OpenFunnel:
Never fabricate missing account or people data
Treat null or missing fields as missing — do not infer
Use evidence from signals and timelines, not guesswork
Prefer live activity over static firmographic assumptions
For enterprise research, reason at the team level
For scoring, prioritize recent evidence over old evidence
Confirm before deploying new paid signal workflows when cost or credit usage matters
Key URLs
Resource | URL |
|---|---|
Homepage | |
App / Platform | |
Docs Index (llms.txt) | |
Main Docs | |
OpenAPI Spec | |
API Reference | |
MCP Reference | |
Integration — Claude | |
Integration — Clay | |
Integration — Apollo | |
Integration — HubSpot | |
Integration — Salesforce | |
Integration — RevOps + CRM | |
Integration — SDRs + CRM | |
Case Studies | |
Blogs | |
Founders Insight | |
Book a Demo | |
Privacy Policy | |
Terms of Service | |
X (Twitter) | |
Y Combinator |
Compliance
AICPA SOC certified