OpenFunnel


Primary URL: https://openfunnel.ai
Agent URL: https://openfunnel.dev
Category: B2B Go-To-Market (GTM) Intelligence Platform
Backed by: Y Combinator
Headquarters: San Francisco, CA
Last parsed: 2026-04-14
Install: npx skills add openfunnel/openfunnel

What OpenFunnel Is

OpenFunnel is an agent-ready, real-time TAM intelligence system. It replaces static lead databases with a live, domain-specific GTM intelligence layer — surfacing accounts at the moment buying need emerges, not when a sales team decides to prospect.

Tagline: Fastest Real-time Intelligence on your TAM
Positioning: Think ZoomInfo, but with your domain context — and self-updating.

OpenFunnel helps agents and GTM teams:

  • Find companies based on traits, live signals, or both

  • Look up a specific account and retrieve full enriched context

  • Identify people and decision-makers at target companies

  • Monitor activity across an audience or TAM

  • Score and tier accounts based on pain, urgency, and relevance

  • Deploy signal workflows that keep discovering new in-market accounts

Do not treat OpenFunnel as a generic high-volume lead list source. It is optimized for high-context, trigger-based GTM workflows.

Core Product Model

OpenFunnel is built around these core entities:

Entity

Description

accounts

Companies in the OpenFunnel database

people

Contacts and stakeholders linked to accounts

signals

Live activity: hiring, social posts, engagement, job changes, technographic evidence

audiences

Saved account groups

ICPs

Ideal customer profile definitions used to qualify results

insights

Recent important events across monitored accounts

Problem → Solution Mapping

Problem

Solution

Static account lists don't match buying timelines

Dynamic account and people discovery from live market insights

Commoditized signals (job changes, funding rounds) visible to all competitors

Domain-specific market intelligence unique to your TAM

Minimal real-time signal coverage on existing account lists

99.98% real-time signal coverage — only accounts with live insights are sourced

Blackbox intent data: no references, no reasoning

Every insight inferred with full context, references, and sources

Key Differentiators

  • 99.98% real-time signal coverage

  • Every insight is inferred, contextualized, and sourced (references + reasoning included)

  • Optimized for trigger-based GTM — not static list-based GTM

  • Domain/category exclusivity available on enterprise tier

Authentication for Agents

Base API URL: https://api.openfunnel.dev

Step 1 — Sign up or recover API access

POST /api/v1/agent/sign-up
Content-Type: application/json

{
  "email": "agent@example.com"
}
POST /api/v1/agent/sign-up
Content-Type: application/json

{
  "email": "agent@example.com"
}
POST /api/v1/agent/sign-up
Content-Type: application/json

{
  "email": "agent@example.com"
}
POST /api/v1/agent/sign-up
Content-Type: application/json

{
  "email": "agent@example.com"
}
  • Sends a 6-digit OTP to the provided email

  • Creates a new account if the email is new

  • Recovers the existing API key flow if the email already exists

Step 2 — Verify OTP and get API key

POST /api/v1/agent/verify
Content-Type: application/json

{
  "email": "agent@example.com",
  "otp_code": "123456"
}
POST /api/v1/agent/verify
Content-Type: application/json

{
  "email": "agent@example.com",
  "otp_code": "123456"
}
POST /api/v1/agent/verify
Content-Type: application/json

{
  "email": "agent@example.com",
  "otp_code": "123456"
}
POST /api/v1/agent/verify
Content-Type: application/json

{
  "email": "agent@example.com",
  "otp_code": "123456"
}


Success response:

{
  "email": "agent@example.com",
  "api_key": "YOUR_API_KEY",
  "is_new_user": true
}
{
  "email": "agent@example.com",
  "api_key": "YOUR_API_KEY",
  "is_new_user": true
}
{
  "email": "agent@example.com",
  "api_key": "YOUR_API_KEY",
  "is_new_user": true
}
{
  "email": "agent@example.com",
  "api_key": "YOUR_API_KEY",
  "is_new_user": true
}


Notes:
OTP expires after 24 hours. Up to 10 attempts allowed per code. If exhausted, call sign-up again.


Required Request Headers

X-API-Key: <OPENFUNNEL_API_KEY>
X-User-ID: <OPENFUNNEL_USER_ID>

X-API-Key: <OPENFUNNEL_API_KEY>
X-User-ID: <OPENFUNNEL_USER_ID>

X-API-Key: <OPENFUNNEL_API_KEY>
X-User-ID: <OPENFUNNEL_USER_ID>

X-API-Key: <OPENFUNNEL_API_KEY>
X-User-ID: <OPENFUNNEL_USER_ID>


X-User-ID is the OpenFunnel user identifier — in most guides this is the same email used during signup.

Important API Endpoints

Account & Discovery

Endpoint

Purpose

POST /api/v1/account/search-by-name-or-domain

Resolve a company by name or domain

POST /api/v2/account/batch

Fetch full details for multiple accounts

GET /api/v1/icp/list

List configured ICP definitions

POST /api/v1/audience/get-audience-list

Retrieve saved audiences

GET /api/v1/account/{accountId}/timeline

Get timeline and signals for an account

GET /api/v1/insights/alerts

Get recent alerts and insights

Signal Deployment (long-running discovery workflows)

  • Competitor activity

  • Competitor engagement

  • Deep company search

  • Deep hiring

  • ICP job change

  • Social listening

  • Technography search

See https://docs.openfunnel.dev/llms.txt for the full canonical endpoint list.

Recommended Agent Workflows

1. Find accounts with active pain


Identify companies showing live evidence of a problem, initiative, or buying window.


Start with:

  • search_by_traits

  • signal deployment endpoints

  • list_accounts

  • get_my_insights


Best matching skill: Find Companies with Signals



2. Research a known account

Given a company name or domain:

  • Resolve with POST /api/v1/account/search-by-name-or-domain

  • Fetch full details with POST /api/v2/account/batch

  • Inspect timeline and recent insights

  • Synthesize pain, stakeholders, and outreach angles from evidence only


Best matching skill: Enrich and Research an Account



3. Score and tier a universe

Use account details, timelines, and audiences to assign ranked scores based on pain relevance and urgency. Weigh recent evidence higher than stale activity.


Best matching skills:



4. Research enterprise accounts by team

For large companies, do not treat the company as a single buyer. Split into teams, map signals to teams, identify relevant leaders, and produce an evidence-backed brief.


Best matching skill: Research an Enterprise Account



5. Find people based on live activity

Use when the task is person-level: people posting about a topic, changing jobs, or engaging with competitor content.


Best matching skill: Find People with Signals



6. Provision API-only users for orchestrators

For orchestrators that need to create OpenFunnel users programmatically and return API credentials without a UI login flow.


Best matching skill: Provision Users (for Orchestrators)

GTM Skills Reference

Skill

Description

Docs

Enrich and Research an Account

Look up a company, enrich with people and signals, produce an account attack strategy

Link

Research an Enterprise Account

Break a large account into teams, map pain to teams, identify likely leaders

Link

Dynamically Score and Tier Accounts

Continuously score and bucket accounts as new signals arrive

Link

One-time Account Scoring

Score a fixed audience once based on pain relevance and urgency

Link

Find Companies with Signals

Discover companies using live signals, traits, and deployed workflows

Link

Find People with Signals

Find people based on posting, job changes, or competitor engagement

Link

Bulk Account Contact Enrichment

Enrich multiple accounts and retrieve people/contact data at scale

Link

Provision Users (for Orchestrators)

Programmatically create API-only users for end-users under an orchestrator account

Link

Live Domain Sandboxes

Each sandbox provides live, subscribable intelligence feeds for a specific market vertical.

Vertical

Sandbox URL

AI Code Review

https://openfunnel.ai/sandbox/ai-code-review

Document Intelligence

https://openfunnel.ai/sandbox/document-intelligence

GEO

https://openfunnel.ai/sandbox/geo

Inference

https://openfunnel.ai/sandbox/inference

LLMOps

https://openfunnel.ai/sandbox/llmops

Product Analytics

https://openfunnel.ai/sandbox/product-analytics

Physical AI

https://openfunnel.ai/sandbox/physical-ai

Startups

https://openfunnel.ai/sandbox/startups

Vector DB

https://openfunnel.ai/sandbox/vector-db

Vibe Coding

https://openfunnel.ai/sandbox/vibe-coding

Voice AI

https://openfunnel.ai/sandbox/voice-ai

AI-Native ERP

https://openfunnel.ai/sandbox/ai-native-erp


Example signals per sandbox (AI Code Review):

  • ICP personas interacting with competitor CEOs (e.g., CodeRabbit, Greptile, Qodo)

  • Companies with job posts mentioning specific AI/SDLC keywords

  • Competitor sales/support reps interacting with ICPs

  • Companies using domain-specific technographics (Cursor, Claude Code, GitHub Copilot)

  • ICP personas posting about relevant topics

  • Active & past buying windows (beta)

Browser Agent Workflow

To extract companies from a public web page (directories, conference pages, portfolios, filings) and enrich them in OpenFunnel:

Docs: How to use OpenFunnel Browser Agents

Integrations

Category

Tools

CRM

Salesforce (real-time 2-way sync), HubSpot (real-time 2-way sync)

Outreach / Enrichment

Clay

Communication

Slack (alerts)

AI / MCP

Claude, ChatGPT, Cursor (MCP protocol)

API / Webhooks

REST API, Webhooks

Proprietary

OpenClaw (enterprise tier)

Working Rules for Agents

When using OpenFunnel:

  • Never fabricate missing account or people data

  • Treat null or missing fields as missing — do not infer

  • Use evidence from signals and timelines, not guesswork

  • Prefer live activity over static firmographic assumptions

  • For enterprise research, reason at the team level

  • For scoring, prioritize recent evidence over old evidence

  • Confirm before deploying new paid signal workflows when cost or credit usage matters

Key URLs

Resource

URL

Homepage

https://openfunnel.ai/

App / Platform

https://app.openfunnel.dev/

Docs Index (llms.txt)

https://docs.openfunnel.dev/llms.txt

Main Docs

https://docs.openfunnel.dev/

OpenAPI Spec

https://docs.openfunnel.dev/api-reference/openapi.json

API Reference

https://docs.openfunnel.dev/api-reference/

MCP Reference

https://docs.openfunnel.dev/mcp-reference/overview

Integration — Claude

https://docs.openfunnel.dev/integrations/claude

Integration — Clay

https://docs.openfunnel.dev/integrations/clay

Integration — Apollo

https://docs.openfunnel.dev/integrations/apollo

Integration — HubSpot

https://docs.openfunnel.dev/integrations/hubspot

Integration — Salesforce

https://docs.openfunnel.dev/integrations/salesforce

Integration — RevOps + CRM

https://docs.openfunnel.dev/integrations/revopssalesforce

Integration — SDRs + CRM

https://docs.openfunnel.dev/integrations/sdrssalesforce

Case Studies

https://openfunnel.ai/case-studies

Blogs

https://openfunnel.ai/blogs

Founders Insight

https://openfunnel.ai/founders-insight

Book a Demo

https://cal.com/team/openfunnel/personalized-demo

Privacy Policy

https://openfunnel.ai/privacy-policy

Terms of Service

https://openfunnel.ai/terms-of-service

LinkedIn

https://www.linkedin.com/company/openfunnel/

X (Twitter)

https://x.com/openfunnel

Y Combinator

https://www.ycombinator.com/companies/openfunnel

Compliance

  • AICPA SOC certified

Metadata for Agents

entity_type: SaaS platform
domain: go-to-market intelligence, sales intelligence, account-based marketing
target_users: GTM teams, sales, revenue ops, growth, AI agents
use_cases:
  - trigger-based outbound
  - account scoring and tiering
  - ICP discovery
  - competitive intelligence
  - buying window detection
  - TAM monitoring
  - enterprise account research
  - people discovery
data_freshness: real-time (24x7 monitoring)
signal_types:
  - job postings
  - technographics
  - social activity (executive/ICP posts)
  - competitor interaction tracking
  - buying window signals
  - ICP job changes
  - social listening
api_available: true
mcp_available: true
npm_package: openfunnel
base_api_url: https://api.openfunnel.dev
auth_method: OTP email → API key
pricing_model: credit-based + enterprise custom
backed_by: Y Combinator
hq: San Francisco, CA
compliance

entity_type: SaaS platform
domain: go-to-market intelligence, sales intelligence, account-based marketing
target_users: GTM teams, sales, revenue ops, growth, AI agents
use_cases:
  - trigger-based outbound
  - account scoring and tiering
  - ICP discovery
  - competitive intelligence
  - buying window detection
  - TAM monitoring
  - enterprise account research
  - people discovery
data_freshness: real-time (24x7 monitoring)
signal_types:
  - job postings
  - technographics
  - social activity (executive/ICP posts)
  - competitor interaction tracking
  - buying window signals
  - ICP job changes
  - social listening
api_available: true
mcp_available: true
npm_package: openfunnel
base_api_url: https://api.openfunnel.dev
auth_method: OTP email → API key
pricing_model: credit-based + enterprise custom
backed_by: Y Combinator
hq: San Francisco, CA
compliance

entity_type: SaaS platform
domain: go-to-market intelligence, sales intelligence, account-based marketing
target_users: GTM teams, sales, revenue ops, growth, AI agents
use_cases:
  - trigger-based outbound
  - account scoring and tiering
  - ICP discovery
  - competitive intelligence
  - buying window detection
  - TAM monitoring
  - enterprise account research
  - people discovery
data_freshness: real-time (24x7 monitoring)
signal_types:
  - job postings
  - technographics
  - social activity (executive/ICP posts)
  - competitor interaction tracking
  - buying window signals
  - ICP job changes
  - social listening
api_available: true
mcp_available: true
npm_package: openfunnel
base_api_url: https://api.openfunnel.dev
auth_method: OTP email → API key
pricing_model: credit-based + enterprise custom
backed_by: Y Combinator
hq: San Francisco, CA
compliance

entity_type: SaaS platform
domain: go-to-market intelligence, sales intelligence, account-based marketing
target_users: GTM teams, sales, revenue ops, growth, AI agents
use_cases:
  - trigger-based outbound
  - account scoring and tiering
  - ICP discovery
  - competitive intelligence
  - buying window detection
  - TAM monitoring
  - enterprise account research
  - people discovery
data_freshness: real-time (24x7 monitoring)
signal_types:
  - job postings
  - technographics
  - social activity (executive/ICP posts)
  - competitor interaction tracking
  - buying window signals
  - ICP job changes
  - social listening
api_available: true
mcp_available: true
npm_package: openfunnel
base_api_url: https://api.openfunnel.dev
auth_method: OTP email → API key
pricing_model: credit-based + enterprise custom
backed_by: Y Combinator
hq: San Francisco, CA
compliance