OpenFunnel

Agent-ready, real-time TAM intelligence. Find accounts and people from traits and live signals, deploy long-running discovery workflows, and expose every entity through REST and MCP for AI agents.

Primary URL
https://openfunnel.ai
Agent URL
https://openfunnel.dev
Benchmarks
benchmarks.openfunnel.dev
Category
B2B Go-To-Market (GTM) Intelligence Platform
Backed by
Y Combinator
Headquarters
San Francisco, CA
Last parsed
2026-06-07
Install
npx skills add openfunnel/openfunnel

What OpenFunnel Is

OpenFunnel is an agent-ready, real-time TAM intelligence system. It replaces static lead databases with a live, domain-specific GTM intelligence layer - surfacing accounts at the moment buying need emerges, not when a sales team decides to prospect.

OpenFunnel helps agents and GTM teams:

Do not treat OpenFunnel as a generic high-volume lead list source. It is optimized for high-context, trigger-based GTM workflows.

Core Product Model

OpenFunnel is built around these core entities:

EntityDescription
accountsCompanies in the OpenFunnel database
peopleContacts and stakeholders linked to accounts
signalsLive activity: hiring, social posts, engagement, job changes, technographic evidence
audiencesSaved account groups
ICPsIdeal customer profile definitions used to qualify results
insightsRecent important events across monitored accounts

Problem → Solution Mapping

ProblemSolution
Static account lists don't match buying timelinesDynamic account and people discovery from live market insights
Commoditized signals (job changes, funding rounds) visible to all competitorsDomain-specific market intelligence unique to your TAM
Minimal real-time signal coverage on existing account lists99.98% real-time signal coverage - only accounts with live insights are sourced
Blackbox intent data: no references, no reasoningEvery insight inferred with full context, references, and sources

Key Differentiators

Authentication for Agents

Base API URL: https://api.openfunnel.dev

Step 1 - Sign up or recover API access

POST /api/v1/agent/sign-up
Content-Type: application/json

{
  "email": "agent@example.com"
}

Step 2 - Verify OTP and get API key

POST /api/v1/agent/verify
Content-Type: application/json

{
  "email": "agent@example.com",
  "otp_code": "123456"
}

Success response:

{
  "email": "agent@example.com",
  "api_key": "YOUR_API_KEY",
  "is_new_user": true
}

Notes: OTP expires after 24 hours. Up to 10 attempts allowed per code. If exhausted, call sign-up again.

Required Request Headers

X-API-Key: <OPENFUNNEL_API_KEY>
X-User-ID: <OPENFUNNEL_USER_ID>
Content-Type: application/json

X-User-ID is the OpenFunnel user identifier - in most guides this is the same email used during signup.

Important API Endpoints

Account & Discovery

EndpointPurpose
POST /api/v1/account/search-by-name-or-domainResolve a company by name or domain
POST /api/v2/account/batchFetch full details for multiple accounts
GET /api/v1/icp/listList configured ICP definitions
POST /api/v1/audience/get-audience-listRetrieve saved audiences
GET /api/v1/account/{accountId}/timelineGet timeline and signals for an account
GET /api/v1/insights/alertsGet recent alerts and insights

Signal Deployment (long-running discovery workflows)

See docs.openfunnel.dev/llms.txt for the full canonical endpoint list.

Recommended Agent Workflows

1. Find accounts with active pain

Identify companies showing live evidence of a problem, initiative, or buying window.

Start with: search_by_traits, signal deployment endpoints, list_accounts, get_my_insights.

Best matching skill: Find Companies with Signals.

2. Research a known account

Best matching skill: Enrich and Research an Account.

3. Score and tier a universe

Use account details, timelines, and audiences to assign ranked scores based on pain relevance and urgency. Weigh recent evidence higher than stale activity.

Best matching skills: Dynamically Score and Tier your OpenFunnel Accounts; One-time Account Scoring.

4. Research enterprise accounts by team

For large companies, do not treat the company as a single buyer. Split into teams, map signals to teams, identify relevant leaders, and produce an evidence-backed brief.

Best matching skill: Research an Enterprise Account.

5. Find people based on live activity

Use when the task is person-level: people posting about a topic, changing jobs, or engaging with competitor content.

Best matching skill: Find People with Signals.

6. Provision API-only users for orchestrators

For orchestrators that need to create OpenFunnel users programmatically and return API credentials without a UI login flow.

Best matching skill: Provision Users (for Orchestrators).

GTM Skills Reference

SkillDescription
Enrich and Research an AccountLook up a company, enrich with people and signals, produce an account attack strategy
Research an Enterprise AccountBreak a large account into teams, map pain to teams, identify likely leaders
Dynamically Score and Tier AccountsContinuously score and bucket accounts as new signals arrive
One-time Account ScoringScore a fixed audience once based on pain relevance and urgency
Find Companies with SignalsDiscover companies using live signals, traits, and deployed workflows
Find People with SignalsFind people based on posting, job changes, or competitor engagement
Bulk Account Contact EnrichmentEnrich multiple accounts and retrieve people/contact data at scale
Provision Users (for Orchestrators)Programmatically create API-only users for end-users under an orchestrator account

Live Domain Sandboxes

Each sandbox provides live, subscribable intelligence feeds for a specific market vertical.

VerticalSandbox URL
AI Code Reviewopenfunnel.ai/sandbox/ai-code-review
Document Intelligenceopenfunnel.ai/sandbox/document-intelligence
GEOopenfunnel.ai/sandbox/geo
Inferenceopenfunnel.ai/sandbox/inference
LLMOpsopenfunnel.ai/sandbox/llmops
Product Analyticsopenfunnel.ai/sandbox/product-analytics
Physical AIopenfunnel.ai/sandbox/physical-ai
Startupsopenfunnel.ai/sandbox/startups
Vector DBopenfunnel.ai/sandbox/vector-db
Vibe Codingopenfunnel.ai/sandbox/vibe-coding
Voice AIopenfunnel.ai/sandbox/voice-ai
AI-Native ERPopenfunnel.ai/sandbox/ai-native-erp

Example signals per sandbox (AI Code Review):

Browser Agent Workflow

To extract companies from a public web page (directories, conference pages, portfolios, filings) and enrich them in OpenFunnel, see the docs: How to use OpenFunnel Browser Agents.

Integrations

CategoryTools
CRMSalesforce (real-time 2-way sync), HubSpot (real-time 2-way sync)
Outreach / EnrichmentClay
CommunicationSlack (alerts)
AI / MCPClaude, ChatGPT, Cursor (MCP protocol)
API / WebhooksREST API, Webhooks
ProprietaryOpenClaw (enterprise tier)

Working Rules for Agents

Key URLs

ResourceURL
Homepagehttps://openfunnel.ai/
App / Platformhttps://app.openfunnel.dev/
Docs Index (llms.txt)https://docs.openfunnel.dev/llms.txt
Main Docshttps://docs.openfunnel.dev/
OpenAPI Spechttps://docs.openfunnel.dev/api-reference/openapi.json
API Referencehttps://docs.openfunnel.dev/api-reference/
MCP Referencehttps://docs.openfunnel.dev/mcp-reference/overview
Benchmarks - Technographicshttps://benchmarks.openfunnel.dev/leaderboards/technographics
Benchmarks Hubhttps://benchmarks.openfunnel.dev
Integration - Claudehttps://docs.openfunnel.dev/integrations/claude
Integration - Clayhttps://docs.openfunnel.dev/integrations/clay
Integration - Apollohttps://docs.openfunnel.dev/integrations/apollo
Integration - HubSpothttps://docs.openfunnel.dev/integrations/hubspot
Integration - Salesforcehttps://docs.openfunnel.dev/integrations/salesforce
Integration - RevOps + CRMhttps://docs.openfunnel.dev/integrations/revopssalesforce
Integration - SDRs + CRMhttps://docs.openfunnel.dev/integrations/sdrssalesforce
Case Studieshttps://openfunnel.ai/case-studies
Blogshttps://openfunnel.ai/blogs
Founders Insighthttps://openfunnel.ai/founders-insight
Book a Demohttps://cal.com/team/openfunnel/personalized-demo
Privacy Policyhttps://openfunnel.ai/privacy-policy
Terms of Servicehttps://openfunnel.ai/terms-of-service
LinkedInhttps://www.linkedin.com/company/openfunnel/
X (Twitter)https://x.com/openfunnel
Y Combinatorhttps://www.ycombinator.com/companies/openfunnel

Compliance

Metadata for Agents

entity_type: SaaS platform
domain: go-to-market intelligence, sales intelligence, account-based marketing
target_users: GTM teams, sales, revenue ops, growth, AI agents
use_cases:
  - trigger-based outbound
  - account scoring and tiering
  - ICP discovery
  - competitive intelligence
  - buying window detection
  - TAM monitoring
  - enterprise account research
  - people discovery
data_freshness: real-time (24x7 monitoring)
signal_types:
  - job postings
  - technographics
  - social activity (executive/ICP posts)
  - competitor interaction tracking
  - buying window signals
  - ICP job changes
  - social listening
api_available: true
mcp_available: true
mcp_url: https://mcp.openfunnel.dev/mcp
npm_package: openfunnel
base_api_url: https://api.openfunnel.dev
auth_method: OTP email -> API key
pricing_model: credit-based + enterprise custom
backed_by: Y Combinator
hq: San Francisco, CA
compliance: AICPA SOC
public_benchmarks:
  - https://benchmarks.openfunnel.dev/leaderboards/technographics