May 31, 2025
Cekura entered sales motion with 5 of 10 high-ACV Voice AI accounts in its first month, all discovered through OpenFunnel signals
Why Cekura Needed OpenFunnel
Hidden Buying Windows
Voice‑AI is a fast growing market and precision outreach using research and timing is utmost important for conversion, which static databases like Apollo, Builtwith cannot help with.
Lacking Outbound Context
Cekura needed to outbound with high precision and relevant messaging - OpenFunnel signals come with deep context & research so that Cekura can confidently outbound without any need of further research
Pin-pointing prospects
Finding the right PoC at Enterprises is a guessing game - OpenFunnel instantly shows most likely prospects receptive to your product based on their Linkedin Engagement Interaction clusters.
Example - Multiple ICPs at target companies interacting with competitors, signals a strong intent
How Cekura Implemented OpenFunnel
Cekura Deployed around 30+ OpenFunnel's Reasoning based signals to run on auto-pilot, daily.
Scanning the Internet Voice AI Scale Ups & Inferring Need
Agents scan job surges, hires, partnerships, and social chatter for Cekura’s custom cues (e.g., “scaling Voice-AI engineering team”, "Adding Voice Agent capabilities to Call Centers") to flag any Voice-AI activities on the internet.
Signals started Stacking
Multiple corroborating signals combine and rank accounts by signal density, surfacing the highest-value targets first.
Example - Companies integrating Voice Agents + using Livekit + Interacting with Vapi !
Enrich & act.
Every signal comes with most likely prospects to engage - enriched with Emails and Linkedin
Signals Tracked
Companies integrating Voice AI in Production
Companies switching from traditional TTS and STT to Voice Agents
Companies building Voice AI Agents for Healthcare, Debt Collection & Other Industries
ICP Prospects attending CCW Conference and Interacting with Competitors over time
Before vs After (30‑Day Snapshot)
KPI | Pre‑OpenFunnel | With OpenFunnel |
|---|---|---|
Weekly research time | 20 h | < 10 mins |
Research freshness | Ad‑hoc & laggy | Live feed, daily refresh |
Lead‑to‑meeting conversion | 17 % | 50 % |
Meeting to Sales conversion | 20 % | 80% |
Early Wins
5 net‑new enterprises entered pipeline, previously invisible to conventional databases.
50 % conversion from signal to meeting in the first month.
Almost zero manual research
“OpenFunnel Agents can deploy any custom signal we asked for and pinpointed the right POCs. Half the targets booked calls within weeks.”
— Sidhant Kabra, Co-Founder, Cekura AI