Jun 1, 2025
OpenFunnel serves as leading indicator of in-market accounts for Fini so they beat competition to market
Why Fini Needed OpenFunnel
Inbound was Lagging
Though Fini got inbounds, marketing material - customers had already started research and conversations with competitors. Waiting on traditional “inbound” meant Fini was always waiting, never leading.Heavy Dependence on SEO
Traditional inbound required constant investment in blog posts, gated content, and paid search campaigns, and getting lost in the SEO noise.Fragmented, Manual Market Research
Even after generating a list based on ICP filters, GTM Team still lacked the context they needed — tools like ChatGPT or Google weren’t able to reveal whether a company was actively expanding its CX team, planning to integrate AI into customer experience, or sending anyone to CCW. This left them guessing about critical signals and stalled outreach efforts.
How Fini Implemented OpenFunnel
Company Activities (e.g., “Hiring head of CX,” “Building out their CX Team”, "Scaling AI Customer Support") captured in real time and matched against Fini’s ICP.
Leadership Announcements (e.g., new CX hires, Hiring for Restructuring their CX team, going AI Native in CX) pulled from company press releases and LinkedIn posts.
Event Registration (e.g., CCW attendee lists) - added as a supplementary signal to confirm rising interest in customer-experience and related sessions.
“OpenFunnel showed us an in-market account before they ever thought to Google us. That head start helped us be more pro-active and beat competition”
— Savita, GTM @ Fini