The Problem with Blackbox Intent Data
Third-party intent data gives you a score with no explanation. An account is "high intent" but you don't know why, what triggered it, or where the signal came from. No references, no reasoning, no way to verify.
This makes it almost impossible to act on. A rep can't open a conversation with "our intent provider says you're interested." There's no specific insight to anchor outreach to, no context to personalize around, and no way to tell if the score is even accurate.
The deeper issue is trust. When intent scores don't map to what reps actually see in conversations, teams stop using the data entirely. It becomes shelf-ware that looked good in a demo but adds nothing to pipeline quality.
This shows up in predictable ways:
High intent accounts that never respond to outreach
No way to explain to a rep why an account is flagged
Scores that shift without any visible reason
No source material to reference in messaging or sequencing
Blackbox intent data asks you to trust the output without showing the work. In practice, teams either ignore it or waste cycles chasing scores that don't reflect real buying behavior.
The Problem with Blackbox Intent Data
Third-party intent data gives you a score with no explanation. An account is "high intent" but you don't know why, what triggered it, or where the signal came from. No references, no reasoning, no way to verify.
This makes it almost impossible to act on. A rep can't open a conversation with "our intent provider says you're interested." There's no specific insight to anchor outreach to, no context to personalize around, and no way to tell if the score is even accurate.
The deeper issue is trust. When intent scores don't map to what reps actually see in conversations, teams stop using the data entirely. It becomes shelf-ware that looked good in a demo but adds nothing to pipeline quality.
This shows up in predictable ways:
High intent accounts that never respond to outreach
No way to explain to a rep why an account is flagged
Scores that shift without any visible reason
No source material to reference in messaging or sequencing
Blackbox intent data asks you to trust the output without showing the work. In practice, teams either ignore it or waste cycles chasing scores that don't reflect real buying behavior.
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Ask AI about OpenFunnel
© 2026 OPENFUNNEL. ALL RIGHTS RESERVED.
Ask AI about OpenFunnel