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Commoditized Signals

Job changes, funding rounds, new hires - these signals are available to everyone. Your competitors see the same data at the same time. When every team is reacting to the same triggers with the same templates, signals lose their edge.

You're not early. You're just one of ten emails that arrived the same week. Commoditized signals create the illusion of timing without any differentiation in context or relevance.

This creates predictable problems:

Every competitor runs the same playbook on the same trigger
Prospects get flooded with near-identical outreach
Response rates drop as signal-based outreach becomes noise
No differentiation in why you're reaching out versus anyone else

Commoditized signals treat all activity as equal. A funding round means the same thing to every vendor watching. There is no connection to your specific value or their specific need.

Commoditized Signals

You're not early. You're just one of ten emails that arrived the same week. Commoditized signals create the illusion of timing without any differentiation in context or relevance.

This creates predictable problems:

Every competitor runs the same playbook on the same trigger
Prospects get flooded with near-identical outreach
Response rates drop as signal-based outreach becomes noise
No differentiation in why you're reaching out versus anyone else

Commoditized signals treat all activity as equal. A funding round means the same thing to every vendor watching. There is no connection to your specific value or their specific need.