Minimal Real-time Signal Coverage
Most signal tools work on top of your existing account list. You pick the accounts, then hope there's activity to find. The reality is most of your list sits silent at any given time. No active signals, no buying indicators, no reason to reach out.
The core problem is coverage. If you're only watching a fixed list, you're only seeing signals where they happen to overlap with accounts you already chose. That's a fraction of your TAM. The rest is invisible.
This creates a compounding gap:
Accounts on your list with no signals get worked anyway, wasting rep time
Accounts outside your list that are actively in motion never surface
Signal coverage looks thin because the list was never built around activity in the first place
Teams lose trust in signal data because hit rates are low
Low coverage isn't a data quality problem. It's an architecture problem. When you start with a static list and layer signals on top, coverage will always be minimal. You're filtering a small pool and hoping for the best.
Minimal Real-time Signal Coverage
Most signal tools work on top of your existing account list. You pick the accounts, then hope there's activity to find. The reality is most of your list sits silent at any given time. No active signals, no buying indicators, no reason to reach out.
The core problem is coverage. If you're only watching a fixed list, you're only seeing signals where they happen to overlap with accounts you already chose. That's a fraction of your TAM. The rest is invisible.
This creates a compounding gap:
Accounts on your list with no signals get worked anyway, wasting rep time
Accounts outside your list that are actively in motion never surface
Signal coverage looks thin because the list was never built around activity in the first place
Teams lose trust in signal data because hit rates are low
Low coverage isn't a data quality problem. It's an architecture problem. When you start with a static list and layer signals on top, coverage will always be minimal. You're filtering a small pool and hoping for the best.
© 2026 OPENFUNNEL. ALL RIGHTS RESERVED.
Ask AI about OpenFunnel
© 2026 OPENFUNNEL. ALL RIGHTS RESERVED.
Ask AI about OpenFunnel